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What’s the Deal with Natural Flavors?

What’s the Deal with Natural Flavors?

Understanding Natural vs. Artificial Flavors in Teas

When it comes to choosing the right tea, flavor is a key factor. But have you ever wondered what makes one tea flavor different from another? On packaging, you’ll often see terms like “natural” or “artificial” flavors. Understanding the difference between these can help you make more informed choices when selecting your next tea blend.

Natural Flavors: A Pure Source of Taste

Natural flavors are exactly what they sound like—flavors sourced directly from nature. These are extracted from fruits, berries, and other natural sources. In our teas, we use the natural essence and oils from fruits and berries to enhance the flavor. This means that the taste you experience in our blends is as close to nature as possible, giving you a more authentic and fresh flavor profile.

According to the FDA, the term "natural flavor" or "natural flavoring" means:

"The essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional. Natural flavors include the natural essence or extractives obtained from plants listed in subpart A of part 582 of this chapter, and the substances listed in § 172.510 of this chapter."

This comprehensive definition underscores the broad range of natural sources from which these flavors can be derived, emphasizing their connection to real, whole ingredients. You can read more about that here.

Artificial Flavors: The Lab-Created Alternative

On the other hand, artificial flavors are chemically synthesized, meaning they are created in a lab. While they can mimic natural flavors, they don’t come from the actual source like natural flavors do. Instead, they’re designed to replicate the taste of natural ingredients, often with a longer shelf life and a more consistent flavor.

Why We Choose Natural Flavors

At The Irie Cup, we believe in keeping our teas as close to nature as possible. By using natural flavors sourced from real fruits and berries, we not only enhance the taste of our teas but also ensure that you’re getting a more genuine and health-conscious product. Natural flavors offer a richness and depth that simply can’t be replicated by artificial means.

Next time you brew a cup of our tea, take a moment to savor the flavor, knowing that it’s been carefully crafted with natural ingredients. It’s a small but significant choice that reflects our commitment to quality and your well-being.

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